Social Media Advertising

Placing your ads on social platforms – from Facebook to Instagram, TikTok, Snapchat, LinkedIn, WhatsApp, or Pinterest – gives your e-commerce business immediate access to an incredibly broad audience base. Currently, there are over 2 billion active Instagram users, while approximately 1.91 billion people access Facebook every day.

There is no question that people will continue to frequent the social platforms they love. Social ads are your opportunity to interact with them in their free time, promoting your e-commerce store and products, and gathering crucial audience data to help better target your promotions.

Let’s look at why social ad placement can be a game-changer for your e-commerce business:

• ‍Build targeted brand awareness: Social ads allow you to target segmented audiences and reach the audiences you are most interested in. This ultimately helps bring brand awareness to the potential customers that are most likely to engage with your e-commerce store.‍
• Boost your SEO: A nice social ad can draw likes, views, shares and engagement to your content, on top of more traffic to your e-commerce website. Search engines like Google will pick up on this and boost your SEO ranking.‍
• Creative customer communication: Social ads provide a lot of creative wiggle room, as you put together the images, videos, and interactive content that best represent your e-commerce brand. It’s a creative way to engage with audiences and convey your brand identity.‍
• Increase revenue: Tailored social ads can reach customers at every stage of the sales conversion funnel, driving potential customers to your e-commerce site and leading to the ultimate goal of generating more revenue for your business.‍
• Measure your results: A lot of social platforms have built-in ad performance measurements that give us a slew of valuable data to analyze the performance of your ad and optimize your e-commerce campaigns over time.

With over 65 social platforms, it might seem daunting to select which one(s) are best suited for your e-commerce business. Voke Design has expansive knowledge of the inner workings of all major social platforms and the types of e-commerce businesses they best support.

But let’s have a look at a few of the big names:

• ‍Facebook: With a massive audience reach and powerful analytics, Facebook opens the doors to finding your target audiences, expanding your mailing list, and identifying customers. While the platform requires rather consistent engagement and a more substantial ad budget, it is extremely versatile and effective for most businesses.
• Instagram: With this platform, you can generally reach a younger demographic compared to Facebook. It might require a rather aggressive posting schedule, but Instagram leads with highly appealing visuals and its easy mobile interface, making it a great place for lead generation.‍
• Twitter: If you are ready to plan for multiple Tweets per day and implement a platform-specific marketing strategy, Twitter can be a successful tool to engage with customers and drive brand awareness. In fact, ads have 1-3% more success compared to Facebook.

Particularly in the world of social media, there is a lot of noise to cut through if you want your e-commerce ad to shine. Voke Design can help you select the right platforms to advertise your e-commerce brand. We build custom marketing strategies, based on detailed audience research and consistent A/B testing to determine your ideal campaign approach, from creative ideation to ad formats and frequency.

We will track your results consistently across all key metrics to optimize your campaign and measure results over time. Our experts will be available to you at all stages of the process to help you make the most of your e-commerce brand’s digital strategy.