Is Social Media Advertising for you?

The bottom line is social media advertising is a fundamental part of any business’ marketing strategy. With 4.55 billion people on social media globally in 2022 – a close to 10 percent increase from the previous year – the potential audience base stretches far beyond our imagination.

If we apply the right strategy, the right tools and the correct platform, your brand stands to gain incredible exposure, targeting audience segments that are most likely to respond to what you are selling. On average, more than a quarter of people on the internet found new products or services after viewing social media ads. Moreover, about 80 percent of social media referral traffic to eCommerce websites came from Facebook in the first quarter of 2019.

Another added advantage is the brand credibility, or trust, that is generated among the public through social platforms. Placing social ads is directly tied to raising your brand profile, which, in turn, helps build your relationship with followers and customers.

In other words, if your goal is to generate more leads and sales conversions, your marketing strategy should include a range of social media advertising tools. This is true for businesses of any size, since digital advertising costs are extremely scalable, depending on your needs and the size of your operation.

Voke Design, a full-service digital marketing agency with years of industry experience, can help you build out this initial strategy into a targeted and cost-effective turning point for your business. We understand audience segmentation, search engine positioning and analytics, to launch and track your short- or long-term digital campaigns.