Search Engine Optimization

f you desire more visibility and better results for your e-commerce platform without paid ads, Search Engine Optimization (SEO) should be your go-to tactic. Its aim is to attract organic, non-paid traffic to your website by pushing it to the top of Google, Yahoo, and other search engines.

The key component is website optimization, for instance, by creating high-quality content and adding the right keywords that will satisfy the search engine’s requirements. Since SEO deals in “organic” rankings, it requires a combination of creativity and engaging content to achieve your goal – especially since buying your way to a higher position is not an option with this method.

Apart from the financial benefit of SEO over paid ad tactics, it offers several specific advantages:

• More visibility & traffic: The higher your website ranks on any search engine such as Google, the more traffic you’ll attract, naturally.

• Better website quality: Putting out impactful high-quality content is the basis for successful SEO. In essence, aiming to improve your SEO also forces you to “do better”.

• Trust from consumers: Seeing a high-ranking website is a vote of trust in itself and gives you credibility in the eyes of the search engine user. People would naturally assume that your website receives a substantial amount of traffic for a reason and that the first couple of links on Google are the most trustworthy.

• Long-term growth: While SEO isn’t as quick to give results as SEM in the beginning, it builds upon itself over time and can lead to great long-term results that last.

Voke Design offers professional web development that takes SEO tactics and algorithms into account to help your final website achieve the highest possible search engine ranking.

While we cannot disclose the recipe of our secret sauce, it is a combination of art and science that will, if done right, show your web page on Google when someone is searching for your product.

At Voke Design, one team oversees both your web development and SEO; therefore, we can strike a balance between user-friendly design and SEO friendly content from the get-go.

With efficiency in mind, the aim is not just to attract any type of traffic, but the web users who are looking for your specific product. In leading the horse to water, we benefit your target customers and increase your rate of conversions, since people won’t have a hard time discovering your product online. Once they click on your web page, they are also more likely to return in the future to complete their purchase.

From a search engine perspective, we want to make sure that Google can efficiently look through and index your web content. We can check this quite easily. If you copy-paste text from your web page and input that in the Google search bar, your website should be in the first couple of links. If not, it might be time to give us a call. Part of this is ensuring that your site loads quickly, since users tend to jump ship if there’s a hang-up of just a couple of seconds.

We have done our homework and created countless websites that bring small and large businesses better returns – simply because they have a smart SEO strategy. Voke Design is a trusted online marketing partner that can help you bring value to your customers as you build your brand, whether you are launching a business or looking to reach your next stage of growth.

There is content, and there is good content. The latter will usually get you the search engine rating you want. With our team of writing experts, Voke Design puts a heavy focus on clear, purposeful, and impactful product-focused content that will drive quality traffic to your e-commerce site.

Content comes in various forms, from product descriptions to blog posts, articles, customer reviews, infographics, and videos, to name a few. Voke Design has your individual SEO strategy in mind when putting pen to paper. This means we take your company objectives and target audiences in mind, weighing them against best writing practices for different channels.

Our work doesn’t end when we press send and publish. Voke Design consistently checks, measures impact, and optimizes content based on real-time performance data. This way, we avoid stagnation and make use of the power of the internet – everything can change and improve at the click of a button.

But why do we pay so much attention to content marketing? For one, we know that putting quality content out will position your brand as a benchmark by appealing to your target audience. You may even establish yourself as a thought-leader in your respective field. In turn, this aids customer loyalty and builds long-term emotional connections with your brand and messaging.

If your audience is feeling a true value in your content, you will attract high-quality traffic, taking users one step closer to conversion. Voke Design can help build a well-executed content strategy that can be reproduced across various online channels and can turn into a decisive point for your brand image and marketing campaign.