Social Media Marketing

In 2021, over 4.2 billion people were using social media globally. That number is expected to increase to almost six billion in 2027. Simply put, creating and nurturing a social media presence for your e-commerce business opens up access to an incredibly broad customer base.

Many customers, of all ages, now browse the internet to discover where they can buy a specific product. This is where social media marketing becomes crucial. You can weave your brand story into a strategic plan that effectively raises brand awareness, builds your image, and directs traffic to your e-commerce platform.

A strong social media strategy doesn't randomly select social media channels. Instead, you'll want to align your e-commerce business with the social channels that best represent your brand and appeal to your target audience. Whether that's LinkedIn, Twitter, YouTube, Facebook, Instagram, TikTok, or a combination of them, the process begins by identifying your customers' interests and their preferred online platforms.

This starts from analyzing demographics - for example, Facebook is particularly popular with populations in India, Brazil, and Indonesia and has the highest engagement rate among college graduates - to considering which channels align with your product categories. If your e-commerce brand is in the fashion, beauty, food, lifestyle, or travel sector focusing on female audiences, for instance, Pinterest should probably be part of your social media mix.

Each e-commerce business, depending on its goals, product range, and target audience, has its own ideal posting frequency. Striking a balance between engaging your audience and not overwhelming them with content that may become repetitive and monotonous is crucial. Your content should keep them eager for more - from product announcements, campaigns, or collaborations to fun Q&As.

There's no one-size-fits-all rule, but a good social media marketing strategy will result in a tailored plan, based on a thorough analysis of your e-commerce business.

That said, according to the Sprout Social Index, 74% of consumers think brands should ideally post 1-2 times a day. If we break this down further by platform, we see potentially surprising industry averages of 3-4 daily tweets and 1-2 Instagram posts per day. In most cases, other factors, including the time of day and type of content, will play a hand in what we should post and how often.

Voke Design can enhance your marketing capabilities and help you generate engaging content long-term. Starting with an impact-driven social media marketing plan, focused on your e-commerce business goals and in-depth audience analysis, our expert team will guide you on which channels to target, what content to share, and when to do it.

This plan can span several weeks, months, or even years. The goal is to connect your target customers with your e-commerce brand, raise your visibility, and boost your sales conversions. We've worked with e-commerce businesses across various industries, helping them encapsulate their brand vision and translate it into the ever-evolving world of social media and online marketing.